How much money are they burning? Investing $20,000 on an ad (or $1,000 or $5,000, or $100,000 - the same principle applies) and not even know what their returns are!

http://narvinta.com/2008/05/21/if-you-invest-money-on-advertising-then-you-could-save-thousands-through-this-simple-little-secret/

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